Understanding User Experience

Consider how the typical shopper approaches a grocery store he or she has never been to. The shopper knows that around the perimeter of the store he will find all primary products one would expect, such as produce, fresh meat, a deli counter, and dairy products. To find more specific and branded items, the shopper must venture into the aisles of the store, but the store is laid out to enable the shopper to quickly get those main items.

Why is User Experience (UX) important for your website?

UX focuses on how the user interacts with and feels while using your website. A UX design that is easy to use and aimed at your target audience will leave your users feeling satisfied. That overall user experience determines the ultimate success of what you are offering, from the content on your website to your final product or service.

The cost of not optimizing the user experience

A beautiful, modern website is pleasing to the eye, but that is only one part of the user experience. If visitors find your website difficult to navigate or poorly organized, they will likely get lost or confused and leave the site. A well-planned UX design focuses on simple solutions that lead the user to what you want them to see and understand.

A UX for your customers and you!

We design your website’s user experience to provide your target audience with information they need and an easy and convenient way to contact you. Our UX designs encompass the full experience for your customers, from that first opportunity to read about your products and services to browsing what your website has to offer to contacting you when they are ready.