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Establish your local business online It’s a fact – Today virtually every potential customer of any business will visit that company’s website before making a purchase or securing a service. Another fact – Most companies today are marketing to potential customers digitally and driving that traffic to their websites. What that means is that your business needs an online presence to compete. Whether you have a large business in a big city, or your...

If you use a computer, tablet, or mobile device, you have seen display advertising. A display ad is a video, image, and sometimes some text that is placed on a third-party website, usually as a banner or box, to market products or services.While Search Engine Marketing works great to get customers to visit your website and contact you, display ads provide more options for getting your brand noticed and getting customers to remember your name. A...

Consider how the typical shopper approaches a grocery store he or she has never been to. The shopper knows that around the perimeter of the store he will find all primary products one would expect, such as produce, fresh meat, a deli counter, and dairy products. To find more specific and branded items, the shopper must venture into the aisles of the store, but the store is laid out to enable the shopper to quickly get those main items. Why is...

Reviews are more important than ever! When it comes to Google and Facebook reviews of your business, you want your star rating to be above four stars. Unfortunately, fraudulent reviews and duplicate negative reviews can have a significant impact on your rating and, in turn, your business.We help manage your reviews! The pros at Gemini Media Group understand the intricacies of online reviews. We can correct duplications and ensure that reviews...

Modern Website Design Websites today need to be compatible with desktop and laptop computers as well as smart phones. Why? Because a majority of your website's traffic today is mobile. The website company you choose must be responsive to the specific needs of your business and be able to quickly adjust your website to accommodate those needs.When choosing a website company, you need: A company that seeks to understand the vision of your...

Lost Google ranking? Websites that rank high on Google have a solid foundation of security and up-to-date optimization. The algorithms Google uses to check for possible unsafe websites changes daily, so your site’s optimization must keep up to avoid de-indexing or blacklisting. If you have noticed that your site is not showing up in searches, your site may need additional optimization.What can I do about lower rankings? De-indexing or...

Why did my domain expire? Domain names are typically registered for 365 days, meaning they must be renewed annually. Unfortunately, slip-ups happen. Your payment method expires, your auto renew fails, or you simply miss the renewal date. Your domain expires and your website disappears.What can I do about my expired domain? If your domain has expired, Gemini Media Group can help. There may be a grace period in which we can renew and quickly...

Do you think your website has been hacked? If you have noticed that your website is acting strange, it could be caused by malware, which is how cybercriminals steal your data. Most websites on the internet use a content management system, or CMS, which allows webmasters to manage the data and content on a website. CMS websites must be properly managed and have solid security measures in place.Symptoms of a hacked website can include: Strange...