Geofencing
Geofencing is targeted marketing that uses Wi-Fi, GPS or RFID (radio frequency identification) to reach potential customers when they are most likely to be interested in your product or service. The technology operates using a geographical boundary so that you can advertise based on where a customer is or what services they use.
Geofencing creates a virtual perimeter that you create, identifying your target audience by using the device IDs on their cell phones. You can choose to market to people as they pass by your shop, or send ads to people who frequent a specific competitor’s establishment. Whenever your target enters within the boundaries you set, Geofencing technology will trigger your ad or message directly to that person’s smart phone.
Today’s consumers can be overwhelmed by the messages they receive via technology and social media. With so much information competing for their attention, many will react based solely on where they are or the mood they are in at the time. Geofencing allows you to cut through the noise, reaching your target audience with what they need when they need it. It also allows continued marketing to those customers up to 30 days after they exit your virtual perimeter.
Advantages of Geofencing
- Reaches your target audience when they are most likely to buy
- Allows you to market to people who find your product relevant
- Provides information about consumers’ habits on- and off-line.
- Fully customizable relative to geographical boundary, time frame, marketing material and triggers
- Allows tracking of consumers’ shopping habits and preferred locations
At Gemini, we know that your marketing and advertising dollars need to reach relevant consumers for your business to reach maximum success.
With Geofencing, you no longer waste advertising on the customers who are least likely to be interested in your products or services.