Your business needs a website to compete
Establish your local business online It’s a fact – Today virtually every potential customer of any business will visit that company’s website before making a purchase or securing a service. Another fact – Most companies today are marketing to potential customers...
What is Display Advertising?
If you use a computer, tablet, or mobile device, you have seen display advertising. A display ad is a video, image, and sometimes some text that is placed on a third-party website, usually as a banner or box, to market products or services.While Search Engine...
Understanding User Experience
Consider how the typical shopper approaches a grocery store he or she has never been to. The shopper knows that around the perimeter of the store he will find all primary products one would expect, such as produce, fresh meat, a deli counter, and dairy products. To...
How to read a Google Analytics report
One of the advantages of working with Gemini Media Group for your website and digital marketing is you receive an automated analytics report each month. Below is an example of what this report looks like and an explanation of how to read it. Take a look, and if you...
Bad Google Reviews / False Reviews
Reviews are more important than ever! When it comes to Google and Facebook reviews of your business, you want your star rating to be above four stars. Unfortunately, fraudulent reviews and duplicate negative reviews can have a significant impact on your rating and, in...
Choosing a Website Company
Modern Website Design Websites today need to be compatible with desktop and laptop computers as well as smart phones. Why? Because a majority of your website's traffic today is mobile. The website company you choose must be responsive to the specific needs of your...
De-Indexed/Blacklisted from Google
Lost Google ranking? Websites that rank high on Google have a solid foundation of security and up-to-date optimization. The algorithms Google uses to check for possible unsafe websites changes daily, so your site’s optimization must keep up to avoid de-indexing or...
Expired Domain
Why did my domain expire? Domain names are typically registered for 365 days, meaning they must be renewed annually. Unfortunately, slip-ups happen. Your payment method expires, your auto renew fails, or you simply miss the renewal date. Your domain expires and your...
Website Hacked
Do you think your website has been hacked? If you have noticed that your website is acting strange, it could be caused by malware, which is how cybercriminals steal your data. Most websites on the internet use a content management system, or CMS, which allows...
What Is PPC and Why Should You Invest In It?
Pay-Per-Click advertising allows you to customize how you reach your online customers. With search engine marketing primarily based on search keywords, your custom PPC marketing campaign specifically targets your audience’s search terms, demographics and your...