What Is PPC and Why Should You Invest In It?

by | Oct 29, 2021 | News

Pay-Per-Click advertising allows you to customize how you reach your online customers.


With search engine marketing primarily based on search keywords, your custom PPC marketing campaign specifically targets your audience’s search terms, demographics and your business’s geographic area.

It will:

  • Secure a first-page search engine placement
  • Allow budget-based Spending
  • Show ads only to those searching for the product or service being advertised


Taking the Next Step in Google Fraud Protection- How We’ve Invested In You.


Gemini Media Group made an investment to our Search Engine Marketing department. This investment will further protect you from fraudulent clicks on your Pay-Per-Click advertising.

Between competitors and bots, the battle with fraud will never end. By installing this new protection software in each campaign, we’ve taken the next step in winning this battle for our clients to improve their campaign performance.

This new software will:

  • Monitor your PPC clicks with state-of-the-art Machine Learning algorithms, separating real potential customers from fraudsters and bots aiming to exhaust your budget.
  • Block suspicious IP addresses, disallowing continuous clicks on your ads.
  • Customize settings by your industry, identifying normal and abnormal customer behavior with your ads and website, blocking the abnormal visitor

If you want to learn more, Gemini is always here to help. Read about it on our website or give us a call today!